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WILD RUSH

WILD RUSH - Main image
$115.5 $231 In stock

Category: Fragrances

Flip the switch. Own the rush.
WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.
A surge of energy that moves from within, awakening confidence and drive.
More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.
The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.
The result: a feeling of energy that is dynamic, empowering and instantly invigorating.
WILD RUSH is not a fragrance that lingers. It moves.
A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.

All our fragrances are unisex and made in France.

Customer Reviews (4.8 / 5 · 12 reviews)

Brian ★★★★★

The opening burst of this scent genuinely feels like a jolt of energy—it’s bold and propulsive without being overwhelming. I’ve worn it on busy days and it somehow makes me stand taller and move faster, which is exactly the rush I was hoping for.

Violet X. ★★★★★

The opening burst hits you immediately, and the energy lingers for hours without turning cloying. It's bold but not loud, like a secret confidence boost you carry with you all day.

Mia Y. ★★★★★

I wore this on a day when I needed a serious mood boost, and the energy really stuck with me for hours without feeling overpowering. It’s bold from the first spray but settles into something confident, not screechy. That inner ignition it talks about? It actually shows up.